Intex

​My department's main goal for 2024 was to rebrand Intex Recreation Corp. on consumer-facing channels, and it all starts with social media. My team and I worked on researching and developing our brand persona, and I created the new look of our social media content.

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I planned and executed photo/video shoots and then created all social media content (static/motion graphics, photos, UGC-like videos, etc.). We saw a ~200% increase in Instagram engagement. I also created web banners and email marketing graphics, adhering to the new brand guidelines, resulting in boosted LPVs and CTRs.

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Tools used: Adobe Photoshop, Illustrator, After Effects, Premiere Pro